How to Choose the Right Realtor
Choosing the right Realtor is one of the most important steps in any real estate journey. Whether you’re buying your first home, selling a property, or investing in real estate, your agent can make or break the experience. So how do you find someone who understands your goals, communicates well, and knows your market inside and out? Here’s what to look for—and what to avoid.
1. Look for Local Expertise
A good Realtor should know your target area like the back of their hand. They should be able to tell you about neighborhood trends, school districts, commute times, and where property values are headed. Local expertise isn’t just about geography—it’s about having relationships with other agents, contractors, inspectors, and appraisers in the area, which can help you move faster and negotiate better.
2. Don’t Focus on Agents Who Double-End Most of Their Listings
If an agent frequently represents both the buyer and the seller in the same deal (known as “double-ending”), it may be a red flag. This can suggest they prioritize showing only their own listings to boost their commission, instead of looking out for your best interests.
3. Watch Out for Overly Aggressive or Arrogant Agents
Confidence is great—but arrogance can be a deal killer. Agents who are too intense or dismissive can sabotage negotiations or turn off other professionals. A good Realtor knows how to be firm but respectful, persuasive but collaborative. As an example, an agent who delays answers to their counterparts may cost you the home you want by being more interested in soothing their ego than doing what’s best for you.
4. Be Wary of Agents Who Put Others Down
If an agent is quick to bad-mouth others in the industry, it could be a sign of poor ethics or professionalism. Real estate is built on relationships and trust—negativity and gossip can be a red flag for how they conduct business overall.
5. Stay Away from Asking Facebook “Who’s the Best Realtor?”
While Facebook groups can be great for local info, asking “Who’s the best Realtor in town?” often turns into a popularity contest. You’ll get flooded with names—many from agents’ friends or past clients who mean well, but may not know your specific needs. Instead, use it as a starting point for research, and then dive deeper. Interview agents, look up their recent sales, and trust your own impressions—not just a comment thread.
6. Have a Good Chat to Get the Right Vibe
Talk to a few agents before deciding. Ask thoughtful questions like:
- Will you show me homes listed with all brokerages in town, not just your own?
- How do you approach problem-solving when a deal gets complicated?
- How do you make sure you truly understand what I want as a buyer or seller?
You want someone who’s not just answering questions—but really hearing you.
7. Check Their Track Record
Experience matters, but it’s not just about how long someone’s been in the game. Ask about their recent transactions. Do they specialize in homes like yours? What’s their average list-to-sale price ratio? How long do their listings typically stay on the market? These metrics give you insight into how effectively they work.
8. Read Reviews—and Ask for References
Online reviews can be a goldmine of insight. Look for patterns: do clients mention strong communication, negotiation skills, or great service? If you’re serious about working with someone, ask for references. A great agent will be happy to connect you with past clients who can vouch for them.
9. Evaluate Their Communication Style
Buying or selling a home is a big deal—you need an agent who communicates on your terms. Are they quick to respond? Do they explain things clearly? Do they prefer texts, emails, or phone calls? You want someone who not only keeps you informed but makes the process feel less stressful.
10. Make Sure You Feel Comfortable
This might be the most underrated factor. You’ll be spending a lot of time with your Realtor, possibly during emotional or high-pressure moments. Trust your gut. Are they listening to you? Do you feel like they understand your goals and concerns? If not, it’s okay to keep looking.
11. Understand Their Fees and Agreements
Before signing anything, make sure you understand how your agent is compensated and what’s included in the agreement. Most buyer agents are paid by the seller’s commission, while sellers will typically agree to a set percentage for listing. Make sure everything is transparent, and don’t hesitate to ask questions.
Final Thoughts
The right Realtor isn’t just a salesperson—they’re your guide, your advocate, and your strategist. Take the time to find someone who aligns with your goals, values your time, and puts your interests above all else. With the right person by your side, buying or selling a home can be an exciting, even enjoyable journey.
Consider Sue for this process! She has a great name!
Sue B Chauvet
EXIT Realty Results, Whitecourt, Alberta
780-268-3948 cell.
